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Nalco and World Wildlife Fund Establish Partnership

Nalco and the World Wildlife Fund (WWF), one of the world’s foremost conservation groups, have formed a partnership to develop best practices to protect and conserve water. Nalco will apply its global experience in safe and efficient industrial water use to help define the needs of priority areas facing water scarcity, poor water quality, and degradation of freshwater habitats.

Nalco will provide financial support to the Global Water Roundtable, which is being organized by WWF and the Alliance for Water Stewardship, to develop credible water stewardship standards for fair and sustainable management of freshwater. In addition, Nalco staff around the globe will provide technical support and analytical services to WWF staff working in the field to conserve freshwater ecosystems.

“Almost one billion people already live in areas of the world where water is scarce,” says Erik Fyrwald, Nalco Chairman and Chief Executive Officer. “The combination of increasing population and development is expected to strain our finite water resources even further. This partnership will help determine sustainable industrial water use practices that can reduce poverty and conserve water, supporting our recent endorsement of the CEO Water Mandate.”

“Water resources around the world are in a crisis and poor water management is a major factor. The Global Water Roundtable will offer a pragmatic way to reach consensus on the key impacts of water use, and identify options water managers can use to reduce their water footprint,” said Jason Clay, Senior Vice President for Market Transformation at WWF.