Innovation at Nalco is driven by our marketing group, which is organized to help create programs that address our customers’ needs. Nalco marketing is aligned by industry to ensure our innovation efforts are reflective of unique segment needs by understanding the variety of business drivers affecting our customers. Expert business and technical marketers, who are intimate with customer processes and requirements, work closely with R&D and our sales force to develop innovation that helps create real value and drives results.
Our network of global marketing resources by industry also ensures we innovate with a view towards global requirements. This capability allows Nalco to fully support customer global efforts and provides a collaborative framework for sharing of best practices.